The most common tyres on sale in Australia
The tyres that have been popular for years, but were previously expensive or unavailable for sale in a particular market have suddenly become cheaper.
The most popular tyres for sale today are the tyres from the brand’s flagship tyre line, Dawn Tyree, and are available from a range of tyre retailers, including Tyres Australia and the tyre and wheelmakers.
“A number of retailers have made significant changes to their tyre offerings in recent years, and the change has seen them more quickly realise that their existing customers want the same quality as the brand,” said Richard Daley, CEO of Tyres Australasia.
Tyres have seen a similar shift over the past year as competitors like Continental have started to make tyre choices that include tyre sizes up to 36mm in diameter.
A number of brands, including Continental, are offering tyres that are smaller than 36mm, but these smaller tyres are priced lower than the 36mm tyres that the brand is known for.
The tyre companies are offering the tyres with a smaller diameter, but the price tag is the same.
“We’ve seen a significant shift in the way tyres are being priced over the last few years,” Mr Daley said.
“Our tyres are generally smaller in diameter than our competitors and we are making some changes to try and offer the same level of quality to our customers.”
He said the biggest change was that tyres had become increasingly affordable, as retailers like Tyres were selling tyres with different size diameters and a lower price tag.
“Tyres are becoming less expensive for the consumer, but also for retailers,” he said.
A few major retailers, like Tyers Australia, are also offering tyres with the same diameter as the tyre in question, which means that the price of these tyres is similar.
“There’s more choice, more variety in the tyres available to retailers,” Mr Fogg said.
Tyers have also been making changes to the tyre brands tyre offerings.
“They’ve made some major changes in the past few years, with some major brands going away from the larger tyre sizes that were previously available,” Mr Vey said.
For instance, Continental, which has had its tyre business for more than two decades, now offers tyres that measure 36mm.
The biggest change in the tyre industry is that there are now fewer tyre brands.
“Some tyre brands have gone the way of the dodo and have been taken over by smaller tyre companies,” Mr Sainath said.
This has led to tyre prices falling over the years, from about $2.50 per metre in 2008 to less than $1.20 in 2016.
“You’ve now got some big brands like Continental, Tyres and even the big names like Continental that have gone in that direction and we’re seeing a huge fall in tyre prices over the course of the last year,” Mr O’Dwyer said.
The trend has been driven by the fact that the industry has been forced to develop tyre technologies to meet a changing climate.
Mr Sainsbury said it was important to remember that tyre costs have remained fairly stable, despite some major tyre brands moving away from their previous tyre sizes.
“The biggest cost to the consumer is the cost of maintenance,” he added.
“And the fact is, if you don’t have maintenance you can get away with a lot less than if you do have maintenance.”
The average price of a tyre is currently around $1,500 per metre.
However, the industry is also looking at new tyres.
“One of the reasons that we’re not seeing a lot of tyre manufacturers change their tyre designs over the next few years is because of the climate,” Mr Jost said.
Mr Jast said that while some manufacturers are now investing in new tyre technologies, others have moved on to more traditional tyres.
“They are not going to be moving forward in the same way, but there’s no doubt that they are going to change the technology,” Mr Hird said.
What is the price difference?
While the tyre companies will be making significant changes over the coming years, the price differences are expected to be smaller.
Mr Fogans said it will be important for consumers to know that the tyre prices are comparable and to not buy the wrong tyre for the wrong reason.
“If you go into a shop and buy a pair of a particular brand of tyre, that’s going to look quite different to the next pair of that tyre,” Mr Wiebe said.